Host Accommodation chain drops compulsory Qualmark rating

host accomodationQualmark may be a thing of the past for some Host accommodation properties

Host accommodation has recently announced its decision to drop the compulsory Qualmark rating for its members. It appears that static warning in advance inspections are now not rated as highly as guest feedback and mystery shopper type inspections. There has always been an understanding in the accommodation industry that there is a need for a quality grading system but there have also been many vigorous debates as to which is the best system. Host properties will have the option of personally continuing with their Qualmark grading but it will no longer be compulsory.

“16th April 2013


After reviewing current trends, customer feedback and consulting with its member properties, The Host Accommodation Group have made the decision to drop the compulsion for their properties to be licence holders with New Zealand tourism’s official quality assurance organisation, Qualmark NZ.

“It’s a decision that Host Accommodation hasn’t taken lightly” said Chris Lee, Host Accommodation General Manager.

“After exhaustive consultation and research, we’ve decided that our network of motels, motor lodges, motels & apartments should individually decide for themselves if they wish to be star-rated by Qualmark”.

Mr Lee believes that a hard core of Host Accommodation properties will initially maintain their Qualmark licence, but effective immediately, a Qualmark licence will no longer be a compulsory requirement to become a member of the Host Accommodation network of properties throughout New Zealand.

Quality will continue to be a cornerstone of Host Accommodation and this will be vigorously monitored and supported through various in-house programmes that include using mystery shoppers and dynamic guest feedback.

“The world has moved on from quality being measured by static onsite inspections from clipboard carrying inspectors” Mr Lee said. “The customer is now king and it is important for us to be attuned to their requirements and changing demands”.

“Our customers are extremely important to us and only they can tell us what we are doing right and how we can improve”.

Mr Lee concluded “Listening directly to our customers will assist Host Accommodation to remain New Zealand’s leading accommodation group”.

More information:
Chris Lee – General Manager
0508 919293 or